Bye-bye, indeed, Miss American Pie. If General Motors has its way, you won't be driving your Chevy to the levee ever again.
On Tuesday, G.M. sent a memo to Chevrolet employees at its Detroit headquarters, promoting the importance of "consistency" for the brand, which was the nation's best-selling line of cars and trucks for more than half a century after World War II.
A postscript to the memo says a sort of cuss jar — a plastic "Chevy" can — has been situated in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet," the note said, the employee is expected to put a quarter in the can.